Optimizing an e-commerce website require some basic methods. As an e-commerce website is quite a big one compare to any other website here are some points-to- remember for its optimization.
Simple and easy to read URLS - For any website URLs are the foremost part. The URLs should consist of keywords. Useless IDs and parameters should be avoided.
404 error-pages – A customized 404 error page is important as it will lead a customer or visitor to any other section of the website rather than only showing “The page cannot be found”.
Positioning of products pages – All the product pages should be 2-3 clicks away from the home page.
Page navigation – A proper navigation is an important part of website architecture. It must be taken care of in an e-commerce website.
Page importance – The parent category page should be given as maximum importance as it is a landing page for a particular product.
Duplicate pages – Duplication should be avoided at any cost.
Uniqueness of product description – It is better to write the description of a product in your own words avoiding the manufacturer’s description.
Product review – A review from a customer is great for the website as it will provide new content.
Product RSS feed – Product feed should be created and submitted into content aggregators. Google base is a good example of it. It accepts product feeds and result will be shown on Google Base searches.
Unique title, description and keyword tags – Title tags should be unique for each and every page. Try to include products name in the title tag. Like title the description and keywords tag should be unique. The products name can be incorporated.
Keyword focus – Focusing on singular keyword for optimization will yield better results.
Image optimization – For an e-commerce website image plays an important role. Image optimization cannot be neglected.
Internal links –A good internal linking structure of the products page is beneficial from SEO as well as user perspective.
Optimizing internal site search – It is a must if the site is an e-commerce based one. A visitor to the site can easily access to any products from anywhere in the site.
Catchy headings – Catchy and attractive headings of products is going to make a visitor stay in the site for long. This will effect in minimizing the bounce rate of the site.
Call to action button – A good call to action button should be advantageous for guiding a visitor to buy a product.
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